quirkyblue

When Yami Gautam looks back at her career graph, she’ll definitely regret her decision to endorse Fair & Lovely. What her conscience couldn’t, perhaps the recent torrent of Twitter jokes will hopefully achieve. In case you missed the fun, here are some samples! I was heartened to see people ripping apart the concept of conceived fairness! After all, it is a promising beginning for a nation that associates fairness with beauty, success and esteem. I just wish that the sarcasm wasn’t just directed towards the brand ambassador, but towards our own inherent bias towards fairness. While this bias affects all women, the ones from the lower economic strata have the most to lose. Mostly illiterate, enmeshed in a patriarchal society, struggling to make ends meet, these women are easy prey to corporate mind-games. To think that they unnecessarily spend a portion of their earnings every month on buying fairness creams that hardly make any difference to their complexion, but make the